Particular Interest

1.      Literature Review a.      Article 1: “WikiLeaks: the illusion of transparency” Roberts’ article discusses the idea of transparency and communication regarding WikiLeaks, particularly in the digital world where information is readily abundant. Rather than agreeing with the purported purpose of WikiLeaks, Roberts argues that the impact of WikiLeaks’ documents and materials are not as significant or as important as some media sources have described (Roberts, 2012. pp 118). This is due to a variety of reasons including the internet being influenced by a multitude of political, commercial and ideological ‘entities’ (Roberts, 2012 pp 120). In addition, Roberts argues the process of WikiLeaks didn’t encourage transparency enough and did not inform the public enough, particularly regarding its original positon of just disclosing documents (Roberts, 2012 pp 122), that in fact in order to generate impact more needed to be done to package the infor...

Advertisement: Bigpond “Great Wall of China” Ad Advertising is one of the major ways that brands and businesses communicate with their customers. As a promotional text, they need to engage with their audience directly, adopting key facets of cultural attitudes, behaviours and viewpoints in order to effectively promote to existing and future customers (Wharton, 2015). So much of this can also be derived from the context of the time, including societal ideals. Whilst not all ads reflect this idea of incorporating the culture and context of their audiences, the most effective, engaging and memorable promotional texts are the ones that do. This is particularly true in the case of Bigpond’s well known “Great Wall of China” ad that formed a central part of the ‘Father & Son’ campaign that was launched in Australia during 2005. The advertisement itself won a Gold Effie in both 2008 and 2010 and was featured in the Cannes Film Festival. By adopting contextual attitudes and shifts, as ...